Toyota 13th Generation Crown Series Minor Change

2011 Toyota Crown Royal Saloon

2011 Toyota Crown Athlete

2011 Toyota Crown Hybrid

Back in February 2008, the thirteenth-generation Crown was launched by Toyota Motor Corporation, giving the brand's most legendary sedan truly living it up by its legendary name. Aside from offering the sporty Athlete and the premium Royal Saloon, a Hybrid version is included to bring its green factor to its rival luxury hybrids.

Two years later, all three Crowns (the Athlete, Royal Saloon, and Hybrid) received a major facelift to keep this legendary Crown name updated, and relinquish the glory days of Toyota's legendary JDM executive sedan. On the outer side, three Crowns gained a refreshed look while remaining a status of being a thirteenth-generation model.

The Crown Royal Saloon boasts exceptional luxury on the front and back, with its elegant radiator grille, new wheels, and new rear lamps. The Crown Athlete gets even more aggressive with its new aggressive front grille, new bumper, sportier rims, and a sportier rear lamps, giving this sports executive vehicle something to bring a favor. The Crown Hybrid now looks more the same as the Crown Royal Saloon, but both the Crown logo and the Toyota logo shines in trademark Synergy Blue color, that is the trademark of Toyota hybrids. The interior remains the same in my opinion but updated to keep it fresh and alive for all three Crowns. The Athlete's interior gets even darker, the Royal Saloon's interior gets even lighter, and the Hybrid's interior, um, well, you'll do the rest.

The only change happened is the fuel efficiency of both the Athlete and the Royal Saloon, but only the 2.5L variants offered. At first, the 2.5L V6 (4GR-FSE) engine offers a fuel economy of 12.0km/L, but now, due to the "eco-car genzei" system, the fuel economy of the 4GR-FSE engine is improved with the new fuel economy of 12.4km/L, about 4km/L of increase to meet the regulations of being an eco-car under Japan's "eco-car genzei" system. The Athlete's 3.5L V6 (2GR-FSE), the Royal Saloon's 3.0L V6 (3GR-FSE), and the Hybrid's 2GR-FSE engine pretty remains the same, meaning nothing is new to those. Still, the Crown Athlete and Royal Saloon offers a 6-speed Automatic while the Hybrid offers only the CVT.

My thoughts about the Crown:
New look, same features. That is how I described the recently facelifted Crown Series (Athlete, Royal Saloon, and Hybrid) in a bold kind of way. Even the outside is new, nothing's really new about what's inside except the 2.5L V6 engine of both the Athlete and the Royal Saloon is updated to be more fuel efficient. My favorite Crown of the three Crowns is the Athlete series because it suits my likes for sports executive sedan, but still no sign of turbo yet until Modellista came up with the tuned version of the Crown Athlete, dubbed +M Supercharger.

Still, this Japan-only executive sedan truly living it up to its name as the most legendary executive sports sedan offered for the wealthy Japanese businessman. If it set worldwide, the Crown can outperform the likes of the Nissan Fuga, BMW 5-Series, MB E-Class, Lexus GS, or even the Hyundai Genesis sedan. I hope that Toyota Motor Philippines bring back the Crown name with that look or find it as a surplus in Subic, Cagayan, Davao, or Cebu very soon.



Photo: Toyota Motor Corporation