Showing posts with label cigarette. Show all posts
Showing posts with label cigarette. Show all posts

Tuesday, June 21, 2011

Flashback: The Premium Taste in Menthol

Philip Morris commercial


Philip Morris commercial

Philip Morris commercial

Philip Morris commercial

Philip Morris commercial

Philip Morris commercial

Philip Morris commercial

Philip Morris commercial

Ah, the disadvantages of the new Philip Morris 100's. Does anyone remember those memorable Philip Morris ads? Does anyone remember the memorable Philip Morris jingle like "♫On and on the break goes on♫", I'm sure most of you remember those right.

What I'm remembering is every time after the 9:00 PM news break, they aired some kind of cigarette commercials in the past, most notably are from ABC-5 (the former name of TV5) and RPN9, where after those news breaks were those, most memorable are the Philip Morris TV commercials. Yes, I love those ads because people get distracted because of the Philip Morris 100's long shape and attractive menthol that makes it "THE PREMIUM TASTE IN MENTHOL". Whether if its the domino, helicopter, a bottle of champagne fell down the yacht model, kayaking, chess, walking at the park, one Philip Morris cigar fell off at the hotel and you want to catch it all the way through the pictorials of some celebrity, yes people find great ways to enjoy it.

Back in late 2000 or early 2001, Philip Morris added a new variant and does anyone remember the teasers saying "SEE THE LIGHT, AT SUNDAY 9PM, ALL CHANNELS" right? On that, Philip Morris Lights debuted and this variant carries the same great taste of the Philip Morris 100's, now in a lighter packaging. Anyone tried those, right?

The most memorable Philip Morris ad I saw is the most ominous one with the ominous arrange version of the Philip Morris jingle and with the "Got Taste?" slogan. On that ad, we saw young adults hanging out at nighttime. He's Got It. She's Got It. Got It? It's a question of taste. That commercial aired on the Philippines since early 2002. I first encountered one during an ABC-5 9PM News Break.

Back then, there were promos, here are some of the most memorable ones according to me:

1) PHILIP MORRIS Cash, Car & Condo (July 1, 1999 - September 30, 1999) - In that promo, anyone with a Philip Morris won 100,000 US Dollars, a 1999 Mercedes-Benz E240, or Millennium Suites at Makati City, Philippines.

2) PHILIP MORRIS 100's GREEN & GOLD (until September 30, 2000) - In that promo, anyone with the Philip Morris 100's won either a 2000 Mercedes-Benz SLK, 80,000 US Dollars, 24K Gold Bars (12,000 US Dollars each), or a trip to Gold Coast, Australia (4,000 US Dollars each).

3) PHILIP MORRIS LIGHTS COOL LIGHTSTYLES (March 17, 2001 - May 5, 2001) - This is a promo in celebration of the debut of PHILIP MORRIS LIGHTS. Anyone with a PHILIP MORRIS LIGHTS won 50 Ericsson cellphones or 50 Panasonic CD players.

4) PHILIP MORRIS STYLE IN MOTION (2001) - In that promo anyone who either have a PHILIP MORRIS or PHILIP MORRIS LIGHTS won 100 Palm M100s, 50 Casio Wrist Cams, 40 Ericsson T29s with Bluetooth Headsets, 20 Sony Handycams, 10 Fujitsu Lifebook Computers, 5 Peugeot Scooters, or a 2001 Audi TT Coupe.

Let's look back the good ol' disadvantages of Philip Morris 100's that is truly THE PREMIUM TASTE IN MENTHOL. Got taste?



Credit to Youtube user: juniorsky52