In a country like Thailand, it's a different angle to advertise such a Bridgestone product like the Bridgestone MY-01 Sport Tourer, a different kind of Sports Tire that can enhance your car's appearance and handling.
On that ad, we saw some geek asking to some man that he wants the man's daughter to go out for a church until the dad saw the Bridgestone MY-01 attached on the geek's Toyota Vitz/Yaris. The dad says "wait right here" and the girl gets inside the geek's Vitz/Yaris and they're going and when the Vitz/Yaris stopped, the geek says "wait right here" and then quickly modified the Vitz/Yaris and the geek turned into some kind of a street punk! When the street punk gets in, saying that it's hard to fool parents these days, turns out that the girl near him was actually some tough guy dressed as a girl!
The Bridgestone MY-01 Sport Tourer tires are the kind of tires which are "obviously sporty" on the outside and on the inside. Turns girls sitting next to the driver's seat into tough guys dressed as girls.