16th Generation Toyota Crown (SH32/SM30)

The true 16th-generation Toyota Crown has finally arrived and the 16th coming of the longest-running nameplate in Toyota history shows that they're not giving up the tradition even though the Crown lineage's radically adapted to the age of crossovers as hinted by the Crown Crossover and the Crown Sport models.

2024 Toyota Crown

With prices starting at 7.3 million Japanese Yen plus additional costs, the 16th-generation Crown is a radical new step to the longest-running nameplate in Toyota history. The conservative design, luxurious interior, and eco-friendly performance showcase the business end of this Reiwa Era Crown.

2024 Toyota Crown

Beginning with the design, the all-new Crown is a massive departure from its predecessors because it now adopts a fastback styling akin to the Audi A7. Fastback styling aside, the new front view is somewhat reminiscent of the Dodge Charger while the rear view reminded us of today's Ford Escape. Although the facial expressions are as slim as a coin, the all-new Crown really means business in the middle of the new normal.

2024 Toyota Crown interior

2024 Toyota Crown interior

Come to the interior, the all-new Crown looks and works just like its crossover cousins. Although adopting the minimalist stance, the driver's side is packed with noticeable techs such as T-Connect, smartphone connectivity, voice control, heated steering wheel, digital rearview mirror, and others. As a premium sedan, the passenger side of the all-new Crown truly is the business end because the legroom is slightly roomier compared to its predecessor, and when kitted with extras such as the rear seat center console, rear sunshade, and a headrest pillow, it's a proper alternative to the Audi A7. As for the boot space, it can carry up to 450 liters, and the rear tailgate, despite its fastback looks, opens like a normal sedan and it can be opened hands-free, which is an available feature.

2024 Toyota Crown

The 16th-generation Toyota Crown is offered with a choice of a fuel-cell powertrain lifted from the Mirai and the Toyota-first 2.5L Multi-Stage Hybrid powertrain. 

The fuel-cell variant is armed with the FCB130 fuel-cell powertrain connected to three high-pressure hydrogen tanks, an electric motor, and a lithium-ion battery, producing 182PS of total power output and 300Nm of torque, capable of 820km of driving range with just three minutes of hydrogen filling each time.

The hybrid variant features a Toyota-first 2.5L Multi-Stage hybrid system where the 185PS A25A-FXS Dynamic Force engine is bolted to a 180PS electric motor and a lithium-ion battery, resulting in a system power output of 245PS. Mated to a Multi-Stage Hybrid Transmission with 10-speed transmission control, the hybrid variant has a fuel economy of 18km/L based on WLTC Mode standards.

Running on the narrow version of the GA-L platform, the 16th-generation Crown is rear-wheel-drive only, and although pointless to poke its tail out, it's about as luxurious to drive as its German competitors thanks to its multilink suspension setup and ventilated disc brakes. Judging by the way it drives, this is what the Toyota Crown truly means, especially for seasoned veterans.

As for safety, the 16th-generation Crown features Toyota Safety Sense with the available Proactive Driving Assist, Toyota Teammate Advanced Driver, and Advanced Park for added levels of safety worth noticing.

This is what the Toyota Crown of the Reiwa Era should be, a luxury saloon that's about as luxurious as the German rivals and retains the Crown tradition while keeping up with the demands of the new normal, the 16th-generation Toyota Crown is a wish granted for Crown purists who believed the Crossover and the Sport variants are treason to the Crown heritage. This is the new normal.

Available Colors: Precious White Pearl, Precious Silver, Precious Black Pearl, Precious Metal, Precious Bronze, and Massive Gray.

Photo: Toyota Motor Corporation