What makes Jollibee great for three and a half decades?

Jollibee

Back in 1975, a man named Mr. Tony Tan and his family started their own ice cream parlor in Cubao and two years later, their bakery was established in the outskirts of Cubao. That's when the Jollibee story was born. Jollibee is a 100% Filipino-owned company which expands its global operations as the years go by, making it one of the most successful fast-food chain in Asia. The CNN calls this as "The McDonald's of Asia" because even though it was hit hard during the Asian Financial Crisis in the late 90's, they're still going on strong.

It's 2013. And this year marks Jollibee's 35th birthday so why not making a little tribute to what CNN calls this "The McDonald's of Asia"? Question, What makes Jollibee great for three and a half decades?

I will be giving you numerous reasons what made it great and let's talk about the meal in question....the Yumburger.

What is the Yumburger? Well it may not be one of the burgers I have ever eaten back in the Philippines but there's more significance to this simple looking burger. Back in 1978, when Jollibee was first established, this became the firm's flagship product. Even though it looks more like a Burger McDo or any other burger you commonly see on the food stands next door, the Yumburger is one of the most ordered food in their menu thanks to its cheap pricing.

Then, there's the Spaghetti Special. A year has passed since Jollibee was founded, a new meal was served shortly before their first franchise owned store opened at Ronquillo Sta. Cruz. The Spaghetti Special, in my fondest memories, was their answer to McDonald's McSpaghetti. Even though it's not quite as good as the McSpaghetti, it's still worth the taste for a spaghetti meal made from a Filipino fast-food chain. I still miss the Spaghetti Special because this is the kind of meal I ate back in my childhood but never fear because what Jollibee made to the classic Spaghetti Special is by improving it and then transformed into...Jolly Spaghetti! The Spaghetti Special we knew...now made even better! Sweet-style spaghetti sauce with premium noodles topped with chunky slices of savory ham and sausages and lots of cheese!

So, what else that made Jollibee great for 35 years? The Chickenjoy! You know the commercial that goes "Isa pa! Isa pang Chickenjoy!" all of the sudden? Yeah, I remember that and I am a huge fan of those. Seems that I'm not the only one who got addicted to the Chickenjoy craze. This is probably one of the most popular choice on the menu and if they want to eat a heavy meal or a meal with, this is probably the only thing comes in the mind of the Jollibee customer.

Also great in Jollibee was the Burger Steak. For those who think they're not in the mood for Chickenjoy or Yumburger are considering this. A cup of rice, two burgers, a gravy, and some yummy mushrooms. Jollibee does the math and the super delicious Burger Steak was made for those who are in their lunch break from their work.

There's so many great stuff Jollibee has done for us, especially their french fries, their sundaes, their Jollibee kids meal, everything! What's also great about...was this...the Palabok Fiesta

Some say that Palabok is more than just a Filipino version of Spaghetti but I disagree on what they say because the Palabok is more than just one of the best Filipino dishes in ages. Palabok or Pancit Palabok is a kind of noodle dish that uses shrimp sauce and some of the finest ingredients such as cooked shrimp, boiled pork, crushed chicharon, tinapa flakes, fried tofu, scallions, and fried garlic. I love eating palabok so much, I actually wished to eat some more, even when I squirt some calamansi or lemon on it. Here at Jollibee, it's all Filipino values because the traditional pancit palabok is available for everyone thanks to Palabok Fiesta. Even though it's a traditional Filipino dish in Jollibee guise, it's still taste like a palabok and I love it. I love this meal so much, I actually want to eat some of it from my mom's or dad's.

There's so much choices around here but there's one you might consider about: THE CHAMP. Yes. CHAMP. Jollibee's answer to Big Mac but it's a bit less. While the Big Mac goes, well if you know the chant, you know what's in it. Anyway, the CHAMP is a bit less. A 1/3 pound burger patty made from 100% pure beef, garnished with the freshest vegetables and creamy slice of cheddar cheese served in a soft sesame bun. Yep, that's what the CHAMP had. It may not be quite as good as its Big Mac rival but as a Jollibee fan, I may not be fuzzy about this flagship burger because to me...it's worth it. No wonder this burger inspired a mascot of the same name.

Well, with so much greatness made from Jollibee over 35 years, I have to say that everything they done was the best, the meals, the commercials, the Jollibee kids meal, the Jollitown TV show, you name a few. Anyway, happy 35th year, Jollibee! You made us proud!