Hyundai renames their PYL brand.

Hyundai PREMIUM YOUNIQUE LIFESTYLE

Since March 2011, when the Hyundai Veloster was launched to the SoKor motoring public, the South Korean carmaker began the launch of its PREMIUM YOUTH LAB sub-brand, a sub-brand that caters the needs of the young adults with perks and privileges. Sadly though, this whole PREMIUM YOUTH LAB isn't quite enough for this, so Hyundai decided to give the PYL brand a major overhaul and rename this from PREMIUM YOUTH LAB to PREMIUM YOUNIQUE LIFESTYLE.

The new PREMIUM YOUNIQUE LIFESTYLE sub-brand caters owners of the Veloster, i40, and the new i30 with perks and privileges. For those Hyundai BLUmembers with PYL perks, they'll be enjoying great fun, great lifestyle, and everything that a PYL member would want to think of such as concerts, accommodations, dining, sports, and the list goes on.

You can never get too bored for this.

URL: http://pyl.hyundai.com/

More info: http://blu.hyundai.com/oc/hmnb/prmm_mbr/hmnb_prmm_mbr_index.jsp?screenNm=hmnb_prmm_mbr_index

PREMIUM YOUNIQUE LIFESTYLE Commercial: