Thursday, June 30, 2011

Video: Mazda SKYACTIV TECHNOLOGY commercials starring Yuto Nagatomo

We were right about Mazda's SKYACTIV TECHNOLOGY and with the Demio being the first car to be equipped with SKYACTIV TECHNOLOGY, we met Mazda SKYACTIV TECHNOLOGY's brand ambassador.


So I see, soccer player Yuto Nagatomo (長友選手) was assigned to be the brand ambassador of Mazda's SKYACTIV TECHNOLOGY. Those commercials aired in Japan since early June 2011 do serve the point of having a soccer player being the new endorser of Mazda's eco-car technology that is the SKYACTIV TECHNOLOGY.

Behind the scenes (and a message to Nagatomo-san):

Adopting the new catchphrase "できるはず", these commercials showcasing how it's done, well barely. For the term "SKYACTIV", the sky only is the limit once and for all.

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