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| GM Korea Mi-Ray Concept '11 |
On the press day of the 2011 Seoul Motor Show, GM Korea Company (formerly GM Daewoo Auto and Technology), the Korean arm of General Motors, unveiled a concept sports car called Mi-Ray. Mi-Ray is derived from the Korean word "Mirae" meaning "future", which the Japanese word for "future" is "mirai" as well.
This is a new beginning of another 100 years for Chevrolet. For GM Korea, this is how the future shape up for the global American car maker reaching its centennial anniversary.
With the Chevrolet brand introduced to the Korean market and replacing the Daewoo nameplate, I think it was such a good idea for Mike Arcamone, the CEO of GM Korea Company.
For 100 years, Chevrolet runs deep. In South Korea;
"Chevrolet is the car."
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