Hyundai New Equus VI

2010 Hyundai Equus

Despite the economy splintered into chunks, Hyundai Motor Company, the brand behind the luxurious Genesis and the aggressive Genesis Coupe, just unleashed their true prestige sedan that is above all the rest of luxury saloons in the world. The new Equus has just come out from the curtain and into the guiding light of the automotive industry.

It is like this; the Genesis was the first FR sedan from Hyundai that battles the Audi A6, Lexus GS, MB E-Class, and the Nissan Fuga. (Infiniti M) Then, the Genesis Coupe is the first FR coupe that is also targeted by most iconic sports cars such as the Mitsubishi Lancer Evolution, Subaru Impreza WRX STI, Nissan Fairlady Z (370Z), Nissan Skyline (Infiniti G) and other European sports cars such as the BMW M3, MB CLK-Class, and Audi A5. For the newly evolved Equus, this premiere saloon is the betting target of the MB S-Class, Lexus LS, Audi A8, and the Nissan Cima (Infiniti Q). First launched in 1999, and exported in other markets as the Centennial and in Japan as the Mitsubishi Proudia (not to mention it was disappeared from the Japanese markets a few years ago), the Equus is a breakthrough luxury sedan among executives everywhere.



There are five words to describe the true beauty of the Equus; Excellent, Quality, Unique, Universal, Supreme. These five pure words clearly analyze the look and feel of the Equus. Now in its new form, new engine and new FR drive train, it finally evolved into something more what they expect from other luxury cars. There are two available engines only the New Equus has to offer, first is the award winning 4.6L Tau V8 engine found on the US-Spec Genesis provides a maximum power of 366ps with the fuel economy of 8.8km/L and the high-performance 3.8L Lambda V6 engine capable of carrying 290PS with the fuel economy of 9.3km/L. Besides the 6-speed automatic transmission, there are new safety features of the new Equus, such as the Pre-Safe Seatbelt, Lane Departure Warning System, and the completely new way for convenient parking, PGS (Parking Guide System)

WHAT TO EXPECT FROM THIS: Hyundai is finally fight back the wages of the shattered economy thanks to its premiere luxury sedan, the Equus. Much ado from that, the previous generation Equus was a centennial to other markets. Now with the newly redesigned Equus, this premiere machine is ready to take on others, as you have never seen before. In addition, when it hits the worldwide market, it also be called a Centennial anymore, rather, it would also be another name for the new Equus or possibly another Genesis machine with a sleeker name you can guess at.



Photo: Hyundai Motor Company